Minnesota Public Radio purchases third local station

While listening to MPR this afternoon I learned that they are in the process of purchasing St. Olaf College's non-profit radio station WCAL, another classical station on 89.3 FM, for $10.5 million. They don't have the cash on hand, so they are borrowing it. Gary Eichten just asked, "Is Minnesota Public Radio out to conquer the world?" in his classic way. Hahahahaaa....

I would say this will probably work out very nicely, but I'm not sure if such a nerdy thing as a St. Olaf classical station could ever become cool.

The press release has some helpful info:

WHAT WILL YOU DO WITH WCAL?
We do not yet have specific plans as we did not expect this opportunity to be on the horizon this year. Over the years, we have explored several formats that we think would be valuable services for the Twin Cities. Now we will have the opportunity to work with the community to develop the best one.

We will maintain the current classical music format until we are able to determine the best use for the frequency. We acted quickly because it was most important for us to save the frequency for public radio. For the long term, we will review other options, such as programming not currently available to the 2.6 million people within the range of the WCAL signal.

The future of signature WCAL national programs such as Sing for Joy and annual broadcast of the St Olaf Christmas Festival, which are St. Olaf's programs, is still under consideration.
[......]
WHY DID ST. OLAF DECIDE TO SELL THEIR STATION TO MINNESOTA PUBLIC RADIO?
St. Olaf said in its press release that it wanted to sell WCAL to an entity that would reflect the college's values and that would appreciate the 80 years of dedication and hard work that went into building the station's programming and broad listenership. President Christopher M. Thomforde noted Minnesota Public Radio's mission "to enrich the mind and nourish the spirit" and its 37-year history of operating public radio stations, and called it a "perfect partner" to carry on WCAL's legacy. St. Olaf said it would use the assets of the sale to strengthen the college's endowment and support programs that strengthen the college's mission.

HOW MANY LISTENERS DOES WCAL REACH? HOW MANY MEMBERS? WHAT IS ITS HISTORY?
WCAL reaches more than 80,000 listeners each week in the Twin Cities and Rochester areas, with broadcast transmitters in Rosemount and Rochester. It began as a student physics experiment in 1918. It was licensed as an AM broadcast station in 1922 and received its FM license in 1968. WCAL has 8,000 members.

On a tangent there's kind of a funny story in Haaretz about Ultra-Orthodox pirate radio stations in Israel.

Posted by HongPong at August 19, 2004 12:32 PM
Listed under Israel-Palestine , Media , Minnesota .